Dr Mohammad Masud, DBA, MBA, MBA, MHA, FHEA
Welcome to my academic website. I am a Senior Lecturer with extensive experience in higher education, specialising in Business Management, Finance, Marketing, Healthcare Management, Research Methods, and Artificial Intelligence in Education.
About Me
Dr Mohammad Masud is a Senior Lecturer, researcher, dissertation supervisor, and higher education practitioner with extensive experience in teaching, assessment, curriculum development, quality assurance, academic leadership, and student support.
His academic background combines business management, finance, marketing, healthcare management, and higher education practice. His research interests include Artificial Intelligence in Higher Education, digital transformation, student engagement, healthcare management, leadership, and organisational development.
Qualifications and Professional Recognition
Academic Qualifications
- Doctor of Business Administration (DBA) in Management
- MBA in Management and Finance
- MBA in Marketing
- MSc Healthcare Management
- Level 7 Postgraduate Diploma in Health and Social Care Management
- BA (Hons) Business Management
Teaching and Professional Qualifications
- Postgraduate Certificate in Learning and Teaching in Higher Education
- Postgraduate Certificate in Education (PGCE)
- Diploma in Education and Training (DET)
- TAQA Level 3 Award
- External Examiner Certificate
- FHEA and MCMI
Teaching and Academic Practice
Business and Management
Teaching and supervision across strategic management, leadership, organisational behaviour, operations, international business, and business analytics.
Finance and Marketing
Experience in corporate finance, managerial accounting, marketing strategy, customer experience, and digital business contexts.
Healthcare Management
Academic expertise in healthcare management, health and social care, public health, healthcare leadership, and service improvement.
Academic Experience
University of Sunderland in London, June 2025 to present
Arden University, January 2016 to present
Coventry University, CU London, January 2020 to May 2025
St Patrick's College and Global University Systems
Research Interests
Artificial Intelligence in Higher Education
Research into AI adoption, student engagement, creativity, academic performance, teaching effectiveness, and ethical considerations.
Leadership and Organisational Development
Interest in leadership development, organisational strategy, change management, and professional practice.
Healthcare Management
Research and teaching interest in healthcare service management, health and social care, and public health education.
Selected Publications and Conferences
- Masud, M. and Khalid, K. (2024). Literature Review on Usability and Responsiveness of Artificial Intelligence Chatbots on Online Customer Experience in E-retailing.
- Masud, M. (2023). Examining Emotional Intelligence Influence on Higher Education Students’ Motivation, Engagement and Collaborative Working.
- Masud, M. and Khawaja, S. (2023). Assessing Emotional Intelligence Influence on Students in Private Higher Education, London, UK.
- Masud, M. (2015). The impact of store brand on consumer behaviour.
- Conference presentations include Jimma University with GKEN, UWTSD annual conference, IC-EMID International Conference, and Global University Systems annual conference.
Awards and Recognition
Teaching Awards
- Best Lecturer Award, Coventry University
- Best Lecturer and Mentor Awards, Coventry University
- Best Module Lead Tutor, Coventry University
- Exceptional Performance Award, Coventry University
Professional Recognition
- I Love My Staff Award, Coventry University
- Professional Soft Skills in Teaching, Global University Systems
- Reflective Reflexive Practitioner in Teaching, Global University Systems
- External Examiner Certificate, Advance HE
Dissertation Supervision
I provide academic supervision and research support for undergraduate, postgraduate, and doctoral students across business management, healthcare management, marketing, leadership, strategic management, digital transformation, and higher education research.
Research Proposal
Support with topic development, research questions, aims, objectives, and project justification.
Methodology
Guidance on qualitative, quantitative, and mixed-methods design, sampling, reliability, validity, and ethics.
Academic Writing
Support with literature review development, critical analysis, structure, referencing, and viva preparation.
Contact
For academic collaboration, dissertation supervision, external examining, visiting lectureship opportunities, or research enquiries, please get in touch.
Email: mohammad.masud@sunderland.ac.uk
Alternative email: mohdmasud07@yahoo.co.uk
LinkedIn: Dr Mohammad Masud LinkedIn Profile
Location: London, United Kingdom